For
my expansions essay, I have chosen my mini essay that focuses on the article, “What
We Are to Advertisers” by James B. Twitchell. I have only touched on a three
out of the eight categories which Twitchell discusses in his article. I want to
turn my focus more on four categories: strivers, achievers, makers, and
strugglers. I will modify my argument in saying that advertisers mainly focus
on these four categories when selling their product. I will use Jack Solomon’s
argument in his article, “Masters of Desire: The Culture of American
Advertisers” that the American dream is to be an elitist, and a majority of TV
advertisers feed off of this idea. I will be including a Buik commercial to
show how two categories (strivers & achievers) relate with one another while supporting my argument. I
will use the following key terms and phrases to guide my research: ads towards
handymen, bargaining & deals, American dream through ads, how advertisers
sell, advertisers appealing to today’s society, and advertisers techniques to
sell & middle class.
Using Jack Solomon's article and using a commercial to compare those two categories is a great way to expand your essay, but you should try adding another commercial to solidify your claim.
ReplyDeleteGood start and great feedback from Chris. The reason it is important to use a source like Solomon's is that Twitchell's essay does not address how advertisers target these categories; his article only defines the categories. By finding other sources on marketing and advertising, you will be able to do a full analysis. I agree with Chris that you will probably want to use multiple ads in your paper.
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